Would you drink polar bear tears?

When I first read about the marketing campaign Tappening by former members of the advertising industry a few weeks ago, I was excited. Now that I've seen their campaign ads, I am even more excited. They try to raise awareness about the importance of conserving water, and encourage you to drink tap, or filter your own tap water, as opposed to drinking bottled water.

They have created several "ads" (some of which have semi-lies to express how the marketing and advertising industry stretch the truth of their products to get them sold) which express their objective. As we all know, bottled water is taken from fresh-water springs or glaciers to insure fresher taste, whilst stealing arctic habitats from under the feet of those wildlife living there (or destroying ecosystems with invasive machinery, disposed water bottles, etc...).

It is interesting to note that they created a couple of ads targeted at presidential candidates Barack Obama and John Mccain, saying they had a "drinking problem", which was of course bottled water. After winning the election, they published a congratulatory ad to Obama, as well as a sincere thank you for taking up their challenge and switching to tap.

See my (obvious) favorite ad of theirs, below.



Here are a couple more:





Read more about Tappening and how they got started, here.